Best Place for Working Parents® Designation
Now available to ALL businesses nationwide
As featured in









Why join the Best Place for Working Parents® network?
The internationally acclaimed Best Place for Working Parents® self-assessment and designation provides businesses of all sizes with real-time competitive marketplace insights and tangible, research-backed strategies that have been implemented by thousands of companies to benefit both employees AND businesses’ bottom line.


What's included for every business
Every business that takes the confidential 3-minute online self-assessment receives:
1. Family-Friendly Assessment
Instantaneously access your organization’s dashboard of results across the top 10 research-backed policiesto see what’s working and where to focus next.
2. Benchmark Scorecard
Capture real-time insights on how your workplace policies compare with businesses of similar size and industry across the U.S.
3. Employer Resources
Turn insights into action with of-the-moment toolkits, research, and practical tips for identifying and implementing policies that work for you.
4. Business Connections
Become part of a growing national network of 2,000+ businesses committed to supporting working families who want to meet and learn from leaders like you.
5. Reassessment Opportunities
Businesses who do not initially gain the designation can retake the assessment within 12 months at no additional cost to include new or improved policies.
Additional benefits when you gain the designation
Businesses that meet the criteria to become a Best Place for Working Parents® receive all of the benefits listed above, plus an additional package of recognition benefits at no additional cost.
6. Official Desigation Decal
Receive a physical designation decal mailed directly to your business to display at your workplace.
7. Official Desigation Digital Badge
Instantaneously download your Best Place for Working Parents® digital badge to use on your website, social media, recruiting materials, and email signatures.
8. Official Designation Certificate
Receive an official Best Place for Working Parents® designation certificate customized with your business logo to display at your workplace.
9. National Recognition
Join a national network of recognized family-friendly employers and be featured on the national website as an officially designated network member.
10. Case Study & Spotlight Opportunities
Businesses may be asked to be featured in a national case study and/or participate in media opportunities to lift up best practices & success stories.
11. National Innovator Awards Consideration
Businesses who do not initially gain the designation can retake the assessment within 12 months at no additional cost to include new or improved policies.
Innovative workplace policies retain top talent
Give your company a competitive boost. Gain your designation today.
73%
of highly credentialed women
who leave the workforce would have stayed with just access to flexibility.
When offered Remote Work employees are
13%
More productive
When offered Child Care Assistance employees are
3.9X
More motivated
Employees of workplaces offering Maternity Leave are
50X
More likely to be high performers
Workplaces that offer Flexible Hours are rated by their employees as
125X
More supportive
Workplaces that offer Onsite Child Care experience a
60%
Decline in job turnover
“We believe a career is a tangible way to share your talents and gifts with the world. A career is a part of your life’s journey – it should be something you are proud of, something that supports you along the way, and most importantly, something that is aligned with your values and goals in life. Businesses like ours have the responsibility and privilege to be change agents, transforming social paradigms, modeling ethical practices, and fostering a family-friendly culture that benefits us all.”
– Jessica Miller Essl, CEO, M2G Ventures
“At Trademark, we believe that supporting working parents is essential to enhancing the well-being of our team members. This award reflects our dedication to fostering a work environment where parents can thrive, both personally and professionally, and we’re honored to be recognized for our efforts in implementing family-friendly practices.”
– Terry Montesi, Founder & CEO, Trademark Property Company
“Investing in work-life balance is not just a benefit for our employees—it’s a cornerstone of our success. When our team feels supported in their personal lives, they bring their best selves to work .”
– Jason Harvison, CEO, Elevate
Businesses are loving the Best Place designation
How many questions do I have to get right in order to gain the designation?
The self-assessment technology and designation results are part of a proprietary formula Best Place for Working Parents® customized based on company size. There are a multitude of ways every sized business can gain the designation, so there are not any “must have” policies but rather multiple pathways to earning the designation based on how many employees a company has.
What happens if I don’t qualify for a Best Place for Working Parents® designation?
Your dashboard of results is completely confidential and only accessible to you and the Best Place for Working Parents® team.
You are able to take the self-assessment multiple times in one year, so as policies shift or change, you are able to re-take the assessment to see if your business policy changes earn you the designation.
How can I promote my company’s Best Place for Working Parents® designation?
We have both traditional and sample social media posts we are glad to provide. Email Sadie@bestplace4workingparents.com for access to any and all promotional materials you may need.