Insights on Parent-Friendly Workplaces

Recruiting Headlines | The obligations of parenting and one’s day job are often in conflict. Both require considerable time, dedication, and commitment.

For working parents, a job is essential to keep food on the table. For employers, the reality that a significant proportion of the working population is also responsible for caring for children means helping those workers find the right balance, resulting in both happy and accommodated staff.

In its 2023 National Trends Report, the Best Place for Working Parents (BP4WP) offers a comprehensive look at the evolving landscape of family-friendly benefits in the workplace. This report, developed in partnership

with Empactiv Analytics, underscores the significant competitive advantage companies gain by implementing policies that support working parents. Here’s a summary of the key insights from the report and a glimpse into how these trends are being applied in practice.

On-Site Child Care: A Growing Trend with Significant Impact

One of the standout findings from the report is the rapid increase in the implementation of on-site childcare facilities. Since 2019, there’s been a 47% growth rate in businesses offering this benefit, making it the fastest-growing employee benefit. The impact is profound, with companies providing on-site child care experiencing a 7.4 times higher retention rate and fostering 8.9 times more employee loyalty. Interestingly, micro-businesses, alongside their larger counterparts, are at the forefront of adopting this transformative benefit.

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