Where businesses, families, and communities flourish

When caregivers are taken care of, businesses thrive

Since 2019, we’ve had the mission to support healthier families, thriving communities, and a strong, sustainable workforce. Today, 75% of the workforce is made up of caregivers – and businesses are competing to attract and retain top talent that will enable their businesses’ success. 

Through in-person roundtables with hundreds of diverse business leaders and in-depth national research surveying employees on the ROI of key family-friendly policies, we’ve learned that businesses big and small are strategically positioned to be a powerful change agent to ensure the future success of their companies, working families, and local communities. 

By empowering businesses to offer simple, research-backed, and cost-effective family-friendly benefits, we are unlocking potential for the 60% of employees who opt out of the workforce due to child care challenges – and reducing the $23B a year U.S. businesses are losing due to their employees’ unmet child care needs. Best Place for Working Parents® is a catalyst ensuring businesses, families, and communities thrive through family-friendly policies designed to meet today’s workforce needs – and fuel tomorrow’s model for workplace excellence.

Defining policies through complementary research

Through a combination of quantitative reports by our research partners and qualitative insights from business leaders across every size and industry, we’ve established our list of Top 10 Policies that generate the most impact for working parents and business performance. 

The data speaks for itself

Our national research shows that compared to their competitors, great workplaces win when it comes to revenue growth, employee retention, productivity, innovation, resilience, agility, customer service, and employee engagement.

Growing the national network

Our regional model allows us to strategically expand to cities and states across the country that have a vested interest in spurring economic development by engaging the business community in smart and effective family-friendly business practices. Together with our regional partners, Best Place for Working Parents® ensures business-first outcomes are achieved through family-first policies so that employers, families, and communities thrive.

Get your Best Place for Working Parents® designation and start attracting top talent in as little as 3 minutes.